Sony's Unseen Britain Unveiled
Press release: Never seen before images of Britain are to be unveiled at an exhibition at La Galleria, Royal Opera Arcade, London between Thursday 27th – Saturday 29th March 2008
Press release: Never seen before images of Britain are to be unveiled at an exhibition at La Galleria, Royal Opera Arcade, London between Thursday 27th – Saturday 29th March 2008. As part of the Sony α Unseen Britain campaign renowned climber and photographer Mike Robertson toured the country scaling new heights and legendary landmarks to create totally new and exciting photographic images using the Sony α 700 Digital SLR camera.In conjunction with Enjoy England, Visit Scotland and Visit Wales six structures across Britain were selected by Mike, based on the challenge of the climb, the geographical location, the visual impact of their surroundings and the opportunity to capture a never seen before image. These were Spinnaker Tower (Portsmouth), Blackpool Tower (Blackpool), Newport Transporter Bridge (Wales), Snowhill Plaza (Birmingham), Glasgow Tower (Glasgow) and the Park Plaza Hotel (Leeds).’Whilst I am used to embarking on difficult climbs, the unusual building structures and the unpredictable weather conditions made the Sony α Unseen Britain an amazing challenge’ said Mike Robertson. Using the α700 Digital SLR camera and range of lenses allowed me to capture some fantastic and unique shots of Britain.’As part of the campaign Sony also invited enthusiast photographers to get snapping (with their feet firmly on the ground) with their own original and eye-catching images of Britain. The winning entries will also be on display at the exhibition.Chris Bowen from Sony said: ‘The Sony α700 D-SLR camera has advanced features which were put to the test on this challenge. The resulting photography not only depicts a unique view of Britain – but also an inspiring look at the capabilities of Digital SLR photography and the α range in particular.’To find out more about the Sony α Unseen Britain challenge and the exhibition visit www.sony.co.uk/unseenbritain.