Fujifilm announce four new products

Rebecca Greig

Fujifilm has today announced the release of not one, but four exciting new products as well as a new Professional Service scheme for Europe

The X-T20, X100F, FUJINON XF50mm f2 R WR lens and the very exciting GFX 50S medium format mirrorless camera have today been announced by Fujifilm.


Although the GFX 50S medium format mirrorless camera was first launched at Photokina last year, FujifIlm has today announced that it will have a release date of 23 February 2017. The brand-new camera will feature a 43.8×32.9mm medium format 51.4MP sensor, which is around 1.7 times the area of a full-frame sensor, and also houses the X Processor Pro image processing engine that is used already in the X-Pro2 and the X-T2.

The medium format mirrorless offering is promised to be small and lightweight with a magnesium alloy body equipped with an ultra-high definition detachable EVF. At the time of writing, the GFX 50S is the world’s first mirrorless medium format camera with a focal plane shutter, combining the same mobility as full-size cameras with ultra-high image quality output achieved due to the large-size sensor with high pixel count. It will be available to buy from early March with an RRP of £6,199 (body only).


The X-T20 has been described by the manufacturer as a powerful yet lightweight mirrorless digital camera and will be available from 23 February 2017 with an RRP of £799 (body only). It houses an APS-C 24.3 megapixel X-Trans CMOS III sensor and a brand new image processor, which is promised to deliver high-speed AF, fast start-up and 4K video with Film Simulation modes. The updated sensor and processor together with a reworked AF algorithim are said to boost the camera’s start up time and AF performance.

The design of the X-T20 follows on from the popular X-T10 with a few new additions including a video option on the drive dial and an updated exposure compensation dial to allow for exposure compensation up to +/-5 stops and the LCD screen is now tiltable for flexible shooting. The new LCD screen has touchscreen operability, which will enable focus area selection, touch to focus and touch to shoot as well as scrubbing through images in playback. The new mirrorless camera has the ability to record in both full HD and 4K video, and can be used with one of the 24 FUJINON XF lenses.

Fujifilm announce four new products

Also released today is the X100F, which is billed to be a powerful new addition to the X Series range of Premium Compact Cameras and will be available from 16 February 2017 with an RRP of £1,249. The small camera houses the latest 24.3 megapixel sensor and processor as well as an updated Advanced Hybrid Viewfinder, which will be able to switch between optical and electronic viewfinder. It is the fourth generation in the X100 series and has been developed with easy operability in mind.

The X100F features the 24.3MP X-Trans CMOS III APS-C sensor with no low-pass filter, which Fujifilm say has the highest performance in the history of the X Series. New features in the premium compact camera include a built-in ISO dial that is incorportated into the Shutter Dial and the focus lever, which enables you to instantaneously move the focus area without taking your eye off the viewfinder. Not only that, but there is a new C position on the exposure compensation dial to allow for a +/-5 exposure compensation.



The fourth release of the day is the FUJINON XF50mm f2 R WR lens, which is the manufacturer’s third compact and lightweight lens for the X Series. The new lens has a focal legnth equivalent to 76mm and a maximum aperture of f2.0. The mid-telephoto lens has a compact design – it weighs just 200g and feature 9 elements in 7 groups including one aspherical ED lens and has an inner focussing system driven by a stepping motor, which should mean the autofocusing is fast and silent. The FUJINON XF50mm f2 R WR will be available from 23 February 2017 with an RRP of £449.


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    • My planning was another, But after this announcement, I have changed my Mind. Thanks for the information!