New Nikon ‘I AM’ advertising campaign shot in HD video on Nikon D3S Nikon today launches a new advertising campaign throughout Europe, which highlights the brand’s rich heritage of professionalism and innovation, along with its appreciation of the fun and emotional rewards of capturing special moments. The new ‘I AM Nikon’ campaign incorporates television, print and digital media and positions Nikon ...

Digital SLR camera with “TRUE II” image processing engine The Sigma Corporation is pleased to announce the new Sigma SD15 Digital SLR camera. This camera is the latest model in Sigma’s SD series. Powered by the 14 megapixel Foveon X3 direct image sensor it can capture all primary RGB colours at each and every pixel location arranged in three layers. The new ...

Ultra-compact new camera with interchangeable lenses, APS-size sensor and AVCHD; more additions to α DSLR line-up Ultra-compact new α camera with interchangeable lenses in development for launch 2010 Additions to mainstream α family and mid-range successor to α700 New lenses in development including Distagon T* 24mm f/2 ZA SSM 24mm, new Carl Zeiss wide angle lens and Super Telephoto 500mm f/4 G Lens At ...

Park Cameras (www.parkcameras.com)  kindly loaned me a Canon EOS-1D Mark IV recently. Priced at £4,099 on their website (a respectable saving on the RRP: £4,779.99) it still represents a fair investment for the serious photographer. What do you get for the price? Well the Mark IV isn't just a slightly tweaked Mark III - it's got a whole new APS-H 16.1mp sensor (with a 1.3x crop factor), dual DIGIC 4 ...

Hasselblad, world leading manufacturer of high-end digital camera systems, announced today the launch of a new product, the Hasselblad H4D-40, the most recent addition to the company’s new H4D camera line. The H4D line, built upon Hasselblad’s successful H3D-II series, adds faster capture rates, higher ISO ratings, up to 4 min exposure times, and the new True Focus feature, a ...