Summit Global, the exclusive licensee of Polaroid imaging is proud to announce the world re-launch of instant photography through both traditional and digital formats, at a press event today.

This landmark announcement will usher in the NEW with the OLD and see the return of one of the world’s most iconic brands, as it reintroduces the instant film that was first created over 60 years ago and enjoyed by millions worldwide.

Polaroid will once again manufacture a range of classic instant film products like the Polaroid “600” instant film, and also bring back a range of instant cameras to use them with, including the easy to use ‘Polaroid One’.

Strategic relationships with Impossible Project and ZINK Imaging have been forged to compliment Summit Global’s worldwide activities in order to support this re-launch.

As well as focusing on traditional analogue film, Polaroid will continue to develop its digital instant platforms, enhancing the revolutionary ZINK (zero-ink) technology used in the Polaroid POGO Instant Digital Printer, which allows users to print photos seamlessly and instantly from a mobile phone or digital camera.

The Polaroid “TWO”, the digital version of the traditional instant camera that produces instant digital photos was also showcased today along with plans to bring Polaroid “THREE” to market, the Instant Digital Camera that produces 4” X 3” instant digital photos.

Following the sale of the Polaroid brand earlier this year, Summit Global Group announced in June that it had signed an exclusive 5-year license agreement with the PLR IP Holdings, LLC (www.polaroid.com) with a goal to achieve over $1.3 billion in retail sales over a period of 5 years.

“With significant marketing effort being applied to instant photography, both with the re-launch of instant film and through product line expansion of the digital formats we will introduce the Polaroid Brand to younger consumers and ready them for a lifetime of Polaroid experiences”, says Giovanni Tomaselli, Managing Director of Summit Global.

“This is the beginning of our instant analogue directive that will span a family of products and return Polaroid to a relevant industry participant. Summit Global is driven to make the Polaroid Brand’s future as exciting as its past – Starting Now!.” stated Mr.Tomaselli.

“Plans to expand and diversify into exciting new categories will provoke a significant jump in interest now that we are reconnecting to the very essence of the Polaroid brand”, stated Scott W. Hardy, President of PLR IP Holdings.